Let’s unlock the full potential of hemp & cannabis

We believe that nothing is as constant as change. We believe the world stands before complex challenges. We believe the answers to solve these problems should be future-strong. We believe in the potential of cannabis. We believe people and businesses should be free to use the many opportunities arising from this plant – medicinally, economically, ecologically, socially, and personally.

For us, seeing is believing. We see a cybernetic network with many stakeholders, (too) much opportunity, and few experts. Therefore, we take a step back and take a deep look at the science behind the data. The bigger picture appears. Data doesn't have beliefs or opinions. It can be measured. The interpretation may differ. Cannabis polarizes. We acknowledge this. We need more dialogue, more infrastructure, and more collaboration. 

Global cannabis markets are emerging. Much valuable data is generated along the way. How can we make the data accessible? How can we make it an invaluable resource for the future? How can we apply existing standards and knowledge to create something better? Are we the global cannabis industry? Or does cannabis have to comply and find its place in existing sectors like pharma, food, and agriculture?

Cannabis is more than another raw material. It is a future-proof consumer product. To unlock its full potential, we must work jointly along the value chain. We must bring together the people. People who care to help make more educated decisions towards cannabis. Those choices must be carefully made – be it for your business or for your stakeholders. Only this guarantees long-term market access and consumer safety.

The regulatory environment for cannabis is complex. Mainly because of its still-lasting status as a recreational drug. Each industry is different, each continent, each country, even each federal district has its regulatory framework. All of these are additionally limited by the most significant trade barrier of all: global drug policy. Those policies are outdated, keep the black market alive, and do more harm than good.

To change, we must collaborate. We must create alliances. We must lobby for policy. We must be opinion leaders for a reasonable, progressive and realistic regulatory framework that provides safety, access, and agreement. Not only that, but we must enable a system that gives people the possibility to make a choice and with consumption literacy. A system that emancipates. And not only that: we must find a unique strategy with a 360° perspective that considers the needs and requirements of all stakeholders.

The potential we can unlock with cannabis is quality of life – for individuals and the greater society. Because cannabis generates wealth, creates employment, can be good for the environment, can help with physical and mental health, creates recreation and social belonging, safety, security, and freedom – especially for those who are still imprisoned and punished for personal cannabis use.

I founded MJ Universe to change and improve the Status Quo and to do my part to bring cannabis to the future. But I cannot do this alone. This is why I created the company as a collaborative network and the digital products as platforms and accelerators of change. We bring together experts and companies as versatile as cannabis. 

We act based on trust, honesty, and collaboration. We make cannabis mainstream.

Let’s unlock the full potential of hemp and cannabis – together.